PUMA
RS 9.8
CREATIVE Direction
The Puma RS 9.8 sneaker was inspired by gravity (9.8 m/s2) and the hue seen on the horizon of our atmosphere. To launch the sneaker in a big way, we literally launched it into space.
This project salutes all those who were brave enough to go further, the ones who escaped the gravity that holds us down, the ones who are curious enough to explore the infinite space above us.