JEREMY LIN
Coming Home
DIRECTOR | Creative direction | VIDEO PRODUCTION
Every year, Jeremy Lin comes to China in the off season for his promotion tour, but in 2017 he decided to do something different. That year he made a plan to give back in a more meaningful way. From visiting the youth in his parents hometown, to continuing his family’s scholarship, to launching his basketball academy, to his celebrity tournament we followed him along his journey.
In this documentary, Jeremy talks about the importance of giving back and how he see himself as a mentor and role model. We also see his story from the perspective of his family, his closest friends and most importantly his fans. This was his first time he spoke in only Chinese, while giving us a intimate look into his life on the road. This piece aired on CCTV and the NBA, resonating with fans from all over China.