AIRBNB
Lost & Found
VIDEO PRODUCTION
In China’s sprint forward, cultural arts and crafts that are essential to China's identity are in need of preservation. Craftsmen and women faced low awareness, and the inability to pass on their knowledge. Airbnb launched Lost&Found, an initiative that placed over 100 masters on our Airbnb platform to offer their craft to our global travel community. Travelers looking for local activities are offered apprenticeships from these masters. With over 119 million impressions, the amount of applications lead to an increase of 400% of their heritages while sparking a national debate on preservation.
In Chinese, we used the character 溯 (su) which means “ to go back to the beginning, to find something” and 承 (cheng) which means “being handed over, inheriting something” together these two words in Chinese create a deeper more traditional meaning of “Connecting the past with the future”. The design focused on the shared horizontal strokes, by combing the right side 溯 (su) with the center of 承 (cheng) the two character create a synergy of being together, emphasizing the connection between people and their heritage.
