CHIVAS

 CHIVAS
Win The Right Way

CREATIVE DIRECTION | VIDEO PRODUCTION

In 2014, Chivas launched their global campaign “Win the Right Way”. This involved a global competition for social entrepreneurs, the winner would win seed money for their starts up. In order to promote the semi-finalist in China, we proposed an intimate profile series telling each entrepreneur’s story and the impact they had on their communities.

SHOKAY
A clothing BRAND using locally harvested yak fur to support their community.

Protection & Ease
An engineer creating software for the visually impaired.

Nokova
an eyewear brand, with each PURCHASE they give back a portion to local manufacturers.

Green Tomatoes
One women’s dream to make books accessible anywhere in the city.

COOLPEDS
A electric scooter company with the goal to make transportation sustainable.