Adidas Originals
LOVE UNITES
EXECUTIVE PRODUCER
As a part of Pride Month, PUSH partnered with Amsterdam based creative agency Jam3 to bring the new adidas Originals "Love Unites" collection into the spotlight. For this film, we invited several talents from Shanghai's LGBTQ+ community to explore what does it mean to be "unique" by creatively expressing their individuality through a look, a skill, an attitude. The stories we created demonstrate a shared connection in spite of their differences and shows how "me" changes into "we".
