NBA 故事
Storytellers
DIRECTOR | Creative Direction | Video Production | Strategy
In the off season, NBA players flock to China to connect with their fans. NBA China had the unique opportunity to create content around each player, but with each players busy schedule they only had limited time with them.
We created a unique animated series called storytellers “故事”, a format that was able to capture captivating content in a short amount of time. For two seasons, we told their personal stories, giving us a little insight into their history and who they are as a person.