PANTENE
Great Hair Makes You Unstoppable
CREATIVE DIRECTION | STRATEGY
Pantene was looking to create social buzz around the idea that “Great hair make you unstoppable”. I came up with the simple strategic insight that young women in China all share the same embarrassment about their ID photos. To bring this to life, we created a social experiment by giving young women a second chance (从头定格美) by taking a new ID photo.