Airbnb
Fú - A CNY Short Story
CREATIVE | Production
Fú is a touching animation demonstrating how Airbnb properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. The three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New Year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck arrives", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.
Awards
2020 NYFA - Bronze x2 - Film Craft Animation & Branded Content Animation
2020 D&AD - Shortlisted - Animation
2020 ADC - Shortlisted - Animation
2020 One Show - Shortlisted - Online Film
2020 Shanghai Golden Lion - Bronze - Animation
2020 Adforum PHNX - Bronze - Animation
