Ray Fu
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RTW

RTW
(Rule The World)

RTW was a design project started in 2012 as an online t-shirt competition.

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Our logo was a pig, which represented the everyday man. The pig wore a top hat which expressed the desire to dress like a king.
Rule The World was a platform to showcase your individualistic style.

Designed by Johnny Chang

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The concept was simple, if your design won the most votes, your t-shirt would be put into production.

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Soon after, we launched RTW Trading Co., a global e-commerce store.
As our company grew, we needed a bigger outlet for our products, which included partnering and distribution with other brands.

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